SCG Limited Market Activations & Trade Marketing includes experiential marketing initiatives designed to engage and connect with your target audience on a personal and emotional level. They go beyond traditional advertising by creating immersive and memorable experiences that resonate with consumers, fostering brand loyalty and driving sales.

SCG has proven record in helping its clients to review all current and potential channels of distribution for specified products and services. Analyze the market potential and determine the financial, operational, sales and marketing strategies by channel category and type. Using a selection of retail audit research, backed by data mined from organization‘s vast databases, SCG is able to evaluate a number of key market indicators to spot emerging channel categories and track the historical performance and trending of existing channels.

Trade Marketing

About Trade Marketing

This knowledge and analysis form the basis for developing the most effective go-to-market strategy for our clients. SCG Field Marketing programs emphasize efficient implementation to maximize consumer engagement at the point of purchase. Our approach ensures that merchandising activities highlight a product’s benefits and that assisted selling effectively converts this interest into sales.

  • Market Activations
  • Branding- Wall Branding, Vehicle Branding
  • Promotions and Sampling
  • Merchandising
  • Assisted Selling (Trade execution and field outsourcing)
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We engaged Stan Consulting in Marketing consulting services for our organization.They are critical in market penetration and activation and have developed the appropriate route to market plan. We entrusted them with the full management of the project and they delivered as expected. We highly recommend them.
Unilever Kenya Limited

Contact Us

SCG Business Centre, Eastern Bypass

020 - 2655565

0735 540800 / 0719 157100 / 0722 575595

info@scgafrica.com

P.O Box 10430 - 00200 Nairobi - Kenya

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