As marketing research consultants, our consulting firm will work with you and your company and management team in a professional engagement one of several ways according to the nature of the consulting project. Since each client company or firm is unique with its own set of issues and opportunities, we often begin our relationship with a decision mapping engagement. This identifies the problems, opportunities, and issues most relevant, and serves to clarify the decision agenda.
We believe this is a crucial step to ensure as consultants to your company, that an expert, professional engagement meets your specific management requirements. Further, Decision Mapping saves both time and money as it sharpens focus as to the exact work which needs to be accomplished in our remaining consulting or market research work for your company.
Effective product market research for new products and existing products — is well integrated with research and development (R&D) and technical product design functions. For consumer or business to business (B2B) product market research, we take a global approach, incorporating appropriate market research at each design stage. The goal is to align astute technical product R&D, product innovation and design with market demand. We include in our services the following new product development and research services:
- Customer Satisfaction Survey
- Consumer product research
- Counterfeit product detection
- Pricing research
- Concept testing
- Market testing
- Concept development
- Idea generation
- Branding research
- Market opportunity assessment
- Positioning research
- Product availability and visibility
- Market compliance audit