Setup Menus in Admin Panel

Call us Today ! +254 0202655565 | 0735540800 | 0729157100 | 0780540800 info@scgafrica.com

"Getting Things Done!"

Field Market Execution Compliance Audit

Consumers have an everwidening choice of products, many with a daunting array of features and functions. As a consequence, retailers increasingly rely on below-the-line activities to promote products at the point of sale. The effectiveness of these promotional efforts is determined not by how well they are designed, or how good they look when presented to the marketing director, but by how well they are implemented in the only place that matters – in front of the customer.

SCG helps organizations to assess the compliance of distributors and retailers‘ operations to company‘s standards thereby identifying in-trade marketing opportunities.

SCG Field Marketing programmes focus on effective implementation, so helping to ensure that merchandising activity generates maximum consumer interest – at the point of purchase – in a product‘s benefits, and ensure that assisted selling converts that interest into sales.

Auditing and Visual Display Checks

Auditing is an essential element of compliance. It covers:

  • Ensuring 100% outlet compliance, such as for POS installation or stock change
  • Ensuring equipment is working
  • Ensuring availability of literature and other materials
  • Ensuring compliance with price changes, special offers and promotions
  • Ensuring brand standards are implemented Visual display checks are used to ensure legal and code of practice requirements for POS materials are met

Promotions and Sampling

SCG Field Marketing expertise includes the planning, execution and management of promotional and sampling activities, from one-off leaflet drops to nation-wide customer recruitment drives.

Distribution and Warehousing

The late delivery of product and other materials to point-of-sale can cause delays to promotional and merchandising activities. SCG Field Marketing provides the logistics support to ensure 100% in-store availability.

Assisted Selling

Includes Staff Training  – The launch of new or enhanced products often needs to be supported by a sales training campaign. SCG Field Marketing staff can provide the expert temporary resource needed to cover the features, benefits, and sometimes the mechanics, of the product.

——————-

Whether it‘s an expensive advertising campaign or simple curiosity that brings consumers to your door, once in-store, it‘s the impact of merchandising and knowledgeable, helpful staff that converts awareness or interest into a purchase decision.

Stan Consulting Group
CBD Office Mama Ngina Street Salama House
SCG Business Centre, Eastern Bypass Ruiru
PO BOX: 10430-00200
Nairobi, Kenya.
T:+254 020 2655565 | 0735540800 | 0722575595| 0729157100|0780540800
info@scgafrica.com

SUBSCRIBE TO OUR NEWSLETTER







APPROVED TRAINER

Stan Consulting Group Ltd is an APPROVED TRAINER by The National Industrial Training Authority (NITA-DIT-TRN805) and Institute of Human Resource Management (IHRM – C00304) Certified Trainer

SCG Location

November 2019
S M T W T F S
« Oct    
 12
3456789
10111213141516
17181920212223
24252627282930

Market Product Launch

Experiential Team-Building

top
© 2018, All rights reserved.
X